It means that SYKE will help you with the attitudes and practices that let you create and run a successful small business. It's based on common sense ideas:

1. Start where you want to end up. If you want a healthy business, practice healthy business habits right from the start.
    
2. Build on your successes and on your failures. Your knowledge-base grows with every experience - good or bad.
    
3. Know the strengths and weaknesses of every part of your business. How else will you identify opportunities and threats?
    
4. Love what you do by doing what you love. But always remember, it's easier to be in love when there's enough money to go around.
    
5. Keep your business alive, vibrant, and healthy through discipline, hard work, and sound strategic thinking.

How to decide if you need a coach.